Week 6

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AB Testing / Positive vs negative colour usage

Hypothesis:

Will more users sign up if the action button is a positive colour as opposed to a negative colour? (i.e. green vs red)

Results:

After researching if more users sign up if the “sign up” button is a positive colour (green) as opposed to a negative colour (red), my A/B Test resulted in my hypothesis proving out to be true, with 6 users clicking the green buttons versus 4 users clicking the red ones. Two users decided to do things that I couldn’t count as actual results (one did nothing, one clicked everything and had no reason behind it), therefore those two were not added to the total.

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